Many of today’s most powerful technologies depend on trust – trust that when a consumer or citizen provides information, either explicitly or implicitly, to a web or mobile application, that information won’t be misused. Trust is essential, because in order to receive the benefits of social, mobile, and real-time applications, consumers must provide information that has the potential to be misused – their location, their friends, what they are doing, what they are buying, what they are saying, what medications they are taking, how much energy their homes and businesses are using, and much more. The answer is not to treat this information as a kind of toxic asset, and build Maginot lines to protect it, but to build policy frameworks around acceptable use, and penalties for misuse.
For information on exhibition and sponsorship opportunities at the conference, contact Rob Koziura at (415) 947-6111 or email rkoziura@techweb.com
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